The Sitemaps protocol allows a webmaster to inform search engines about URLs on a website that are available for crawling. A Sitemap is an XML file that lists the URLs for a site. It allows webmasters to include additional information about each URL: when it was last updated, how often it changes, and how important it ...
Matt Cutts is the head of the webspam team at Google where he specializes in search engine optimization (SEO) issues. He is known in the webmaster and SEO community for applying Google’s Quality Guidelines.
Matt was at
WordCamp San Francisco 2009 talking about search engine optimization forum "Straight from Google: What You Need ...